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CONCLUDING REMARKS/TIPS |
“Today modern technology allows countless declinations of materials […]. Within the globalisation process market competition is played not only at cost level but also with respect to quality, identity, aesthetic languages, differentiations” (from in–FORM-action, Centro Ricerche Fantoni, Udine, 2001)
To think and act outside of conventional schemes, is a winning strategy for companies, and in this way, could open up new and unexpected perspectives. All this translates in a difficult research of the new, the ‘never seen’, but can be obtained also, quite simply, through a deepening of values intrinsic to the material and its culture.
We are experiencing a progressive re-discovery of values that seemed forgotten, such as familiarity, reliability, capacity to reassure. These needs become, more than psychological, also expressive and functional and cannot find a better answer than the one given by warm materials that recall the past, tradition, but that perfectly adapt to continuous changes imposed by our age. Ceramics, for instance.
The material is like a language that changes continuously. The aesthetic look must be considered, designed, renewed, deeply felt, because surfaces have always constituted a basic communication tool. In this sense we can say that designing the identity of the ceramic material today represents real added value for the company. The design research, competence, and timing are placed in front of a continuously evolving market, with respect to styles and needs. They constitute a valuable aid in selecting aesthetic and design adequate solutions. |
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