Less is moreOld is goldHealth is BasicNICE IS WISELOVE IS WARMeco is goodSHARED IS BESTsustainability is now
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Who is S_tiles directed to?
Through the use of non-specialised language, S_tiles means to communicate the culture of the ceramic product as a ‘sustainable product’ to the greatest possible number of interested persons. Beyond addressing itself to the ceramic businesses associated with Assopiastrelle, its chosen target is two-fold: on the one hand, those who influence selection (above all architects and designers, they being the opinion makers, along with the sectorial and general media and, to a lesser degree, distribution); on the other hand, those who play a major role in making or influencing the decision-making process: from national and international institutions to local administrators, to environmental associations and the consumer. For this reason a form of communication was selected that is intended to satisfy the technical requirements of sectorial experts and at the same time the necessities of those who are less involved in the problematics of sustainability in the ceramics industry but who recognise in this the interests and benefits of the entire community.


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