|
|
|
|
THE ECLETTIC STYLE |
Home means also comfort, fun, opportunity. Therefore personal taste and memory become factors that build in time an eclectic style, where various shapes happily coexist. Decoration is, in this case, a characteristic element, relayed either as a patchwork wall or as the design of a single tile. Colours are bright and intense; the surfaces are shiny and multi-coloured. The drawings recall childhood and play with the square module, recalling the old square notebooks that school children used to do their homework in generations ago. Otherwise the compositions again take up techniques and various traditions. In single-colour solutions, surfaces are not flat but present different effects of “marezzature”, shades, that gives relief in the form of a particular vibration to walls or floors.
Everything contributes to creating a warmth and effect of familiarity, with playful spontaneity (sometimes, in reality, a much studied one) and freshness. Followers of this trend love ‘discovering’ their products and bring them home as travel souvenirs. The ideal sale-point for this kind of user is one able to relay stories, communicate feelings, to allow them to play freely with colours and shapes. Among the values of this style one may count creativity, aptitude for recycling, for daring ways of using in a non-conformist way materials and furnishings. They are used to gathering and fileing other’s traces (aggressive collectors), they are usually careful not to leave their traces on the environment. Among this kind of followers, not by chance, there are many environmentalists. At home, of course, they do not have corals or other endangered species; rather one may perceive objects that show their love and respect for nature and different cultures in thir homes.
 |  | Trend group
Marazzi
Bardelli
Fabbrica
Imola Copp.
Bisazza
Cotto Veneto
Vogue
Gabbianelli |
|
|
|
|