S-Tiles - introduzione

NICE IS WISE

Research in the aesthetic sphere is a distinctive factor of the ‘made in Italy’ and is only recognised as the driving force behind a much more extensive innovation which, aside from the appearance of the product, has implicated the manufacturing processes, the organisation of the work, and the marketing and communication strategies.

In the specific case of the ceramic sector, one can observe at present the tendency to consolidate the direct collaboration between industries and the design milieu (architects, interior designers, universities, research institutes) with the obvious desire – at least in the case of the more advanced industries – to rely on culture to ‘rejuvenate’ the more traditional commercial approach tout court, and defend and strengthen their own leadership in an always more global and competitive market.

The aforementioned relationship between industry and designers has created a steadfast conduct where in many cases the cultural gap remains open and relevant. Today that gap is filled thanks to the construction of a common alphabet on the theme of sustainability: a complex challenge but with clear and interconnected objectives, the pursuance of which requires a strong collaboration between all the actors involved in the process of reorientation. In this fascinating challenge, designers and industries are in the front line.