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LOVE IS WARM |
Because of the many difficulties and insecurities that characterise our increasingly complex modern societies, in the presently day we may witness a renewed love for the secure domestic environment and for all the minor details that can enhance the quality of our lives.
In the FOCUS section, Love is warm, this phenomenon is more closely examined. Sociologists call it ‘cocooning’, term which denotes a tendency to create in our surroundings a warmth, an intimacy, close to our family. The phenomenon can not only be seen in domestic environments, but also in recreation and relaxation areas (hotels, restaurants, clubs, cafés, etc.), not to mention work and study places, even in consumer environments (shops, shopping centres).
As for the latter, consumers are becoming more and more demanding, in that they want to be pampered with every possible kind of service that can be provided to consolidate the contract of trust and reciprocal respect, which lies at the basis of customer loyalty in choosing to buy a particular product.
They demand to make their choice in a situation that solicits all five senses – not only sight –symptomatic of styles of living, dreams, hopes. The section Love is warm seeks to begin a debate between manufacturers, designers and distributors at the sale point, on the present transformations, on how to review the presentation techniques and sale of the goods to better adjust themselves to the tastes of an increasingly demanding and informed public, and thus successfully compete on the global market. |
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